FAQs

The USPS defines a postcard as a mail piece measuring between 3.5″ x 5″ and 4.25″ x 6″ and at least 0.007 inches (7pt) thick. Meeting these requirements qualifies you for USPS First-Class postcard postage rates—one of the most cost-effective options for large-volume campaigns.

No. First-Class postage is faster in some cases, but for many mailings there’s little difference in delivery time compared to Standard Mail. We can evaluate your project’s goals and timelines to recommend the most cost-effective postage option without sacrificing results.

USPS First-Class Mail typically arrives within 3–4 business days, while Standard Mail can take longer. Our central U.S. location provides balanced delivery times nationwide—so your mail isn’t fast to one region but slow to another.

You can lower postage costs by choosing the right mail class, meeting USPS automation standards, mailing in bulk, and using targeted mailing lists. We can design, sort, and target your mailing to help you save without cutting reach.

The USPS requires all postage to be paid before mail is accepted—no credit terms are offered. We calculate your exact postage costs in advance and include them in your initial invoice so you can plan your budget with confidence and avoid unexpected charges later.

Yes. We handle transactional mail such as billing statements, invoices, and account notices. Our team will work with you to plan automation, timing, and reporting so your mailings run smoothly and on schedule.

No. We offer all three printing technologies—offset, toner, and inkjet—and use our expertise to select the best option for your project and your budget. If you have a preference for creative reasons, we’re happy to accommodate it.

Yes. Our variable data printing technology allows us to customize each piece with unique text, images, or offers—without slowing production. This level of personalization consistently drives higher engagement and response rates in direct mail campaigns.

Yes. Our high-speed, full-color inkjet envelope press can print vibrant designs across the entire envelope—at a rate of up to 32,000 envelopes per hour. We can also add targeted color accents or customized details during inserting, creating personalized mail pieces that drive higher open rates.

Yes. We can print on synthetic stocks using both offset and digital methods. Many of these materials are waterproof, tear-resistant, or designed for other specialty needs. If you require a specific property—such as durability for menus, maps, or outdoor signage—we can recommend the right stock for your project.

Absolutely. While we specialize in print-and-mail projects, we also handle stand-alone print jobs—whether you need packaging, signage, marketing collateral, or menus.

We have the capacity and flexibility to handle projects of any scale. Whether you need one perfect print or millions of pieces—we’ve got you covered.

Yes. We’re a full-service direct mail provider and can manage every step—from design and list sourcing to printing, mailing, and performance tracking. If you prefer to take the wheel on certain aspects of your campaign, we’re happy to leave that to you. Whatever level of involvement you need, we’re here for it.

No. We can use your existing artwork, but we can also design something new in-house or coordinate with an outside designer to create exactly what your project needs.

A multi-channel marketing strategy utilizes several platforms but doesn’t necessarily connect them. Omni-channel marketing integrates those platforms with coordinated, personalized touchpoints for a unified experience across channels.

Our direct mail campaigns are designed to contribute meaningfully to your omni-channel marketing strategy. If you want mail to play a more active role, our optional Direct Mail Plus (DM+) service adds digital touchpoints that support your mail campaign and clarify how your mail is performing within the omni-channel environment.

No problem. We can source a high-quality mailing list that’s tailored to your audience, work with your in-house list, or a combination of both. Because we’re not tied to any one list broker, we’ll shop around to find the best fit for your project.

We handle all tracking for you from the moment your mail goes out. Our reporting tools then generate delivery rates, response rates, and any other key performance indicators you’ve set for your campaign. This allows you to easily assess your campaign’s performance and ROI.

For clients wanting even clearer insights, Direct Mail Plus (DM+) provides an extra layer of visibility by showing exactly when and how your audience engages with your mail and its connected digital touchpoints. DM+ is optional, but it’s a strong fit for marketers who want a full picture of engagement patterns and overall performance.

Direct mail campaigns deliver an average ROI of roughly 4:1 to 5:1 or about $4–$5 in revenue for every $1 spent. Campaigns that reinforce the initial mail piece with coordinated digital touchpoints often outperform these benchmarks.

Some clients choose to handle the task of digital reinforcement on their own. Others want us to step in and manage a sequence of supporting digital touchpoints on their behalf—which is what our Direct Mail Plus (DM+) service is designed for. Either way, planning beyond a single touch will consistently drive stronger ROI.