Blog Post

The ultimate goal of marketing is to get your message in front of as many potential customers as possible. This increases brand awareness, maximizing your chances of turning curious prospects into loyal customers. While digital platforms dominate much of today’s marketing sphere, many businesses have found that bulk mailing services remain a powerful tool to stand out, connect with audiences, and drive measurable results. How Bulk Mailing Services Work  When you work with a…

There's a reason "specific" is the first part of making a SMART goal. Whether you’re creating a workout plan or running a marketing campaign, specificity is the key to accomplishing your goals. When it comes to direct mail, getting specific could help you reduce costs and increase engagement.  If you've been relying on broad, generic lists for your campaigns, all your hard work probably isn’t having the impact you’d hoped for. Targeted mailing lists…

The average postal worker delivers mail to anywhere between 200 and 800 addresses on their daily route. Did you know you can leverage those same routes to power your direct mail campaigns? In 2011, the United States Postal Service (USPS) introduced Every Door Direct Mail (EDDM)—a way for businesses to deliver mail to specific areas using the USPS route network. This guide will walk you through everything you need to know about EDDM—what it…