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Are you struggling to secure consistent funding for your nonprofit? You’re not the only one—countless organizations are experiencing drastic cuts to their funding. Everyone is feeling the pressure, which means your cause faces fierce competition for donor attention and support.  Given those stakes, it’s more critical than ever to stay current with your fundraising strategies. […]

Thanks to advancements that make integration with other channels even more strategic, direct mail remains a fully modern marketing tool. When choosing a direct mail partner, look for a printing company that blends traditional print techniques with digital strategies—these companies are achieving standout success rates and stronger customer engagement for their clients. Ready to join […]

Competition for attention has never been fiercer. With inboxes brimming and ads flooding every app, how will your business capture customer attention? Creative and well-designed direct mail campaigns offer a unique opportunity to make a lasting impression. However, being “different” isn’t enough; thoughtful planning and execution are key. This blog post offers actionable design strategies […]

Postcard advertising remains a powerful tool for reaching customers directly—especially when integrated with digital marketing. Surprised? Don’t be. Digital approaches haven’t made print marketing obsolete; rather, direct mail has entered a new era of digital-informed strategy. As a result, physical mailers—like postcards—continue to deliver real results in this increasingly digital era. With the right approach […]

The ultimate goal of marketing is to get your message in front of as many potential customers as possible. This increases brand awareness, maximizing your chances of turning curious prospects into loyal customers. While digital platforms dominate much of today’s marketing sphere, many businesses have found that bulk mailing services remain a powerful tool to […]

There’s a reason “specific” is the first part of making a SMART goal. Whether you’re creating a workout plan or running a marketing campaign, specificity is the key to accomplishing your goals. When it comes to direct mail, getting specific could help you reduce costs and increase engagement.  If you’ve been relying on broad, generic […]

The average postal worker delivers mail to anywhere between 200 and 800 addresses on their daily route. Did you know you can leverage those same routes to power your direct mail campaigns? In 2011, the United States Postal Service (USPS) introduced Every Door Direct Mail (EDDM)—a way for businesses to deliver mail to specific areas […]

With any marketing effort, you want to make sure your message is reaching the right people. This is true for everything from email to social media and everything in between. Direct mail marketing is unique because it allows you to deliver your message right to someone’s mailbox, making it highly personal and precise. The effectiveness […]

Imagine your ideal customer opening their mailbox to something unexpected—instead of the usual bills and generic flyers, they’ve received a beautifully crafted card containing a thoughtful message addressing them by name. At the very least, the novelty of this piece of mail will take them by surprise enough to be remembered.  But, it could accomplish […]

Starting 2025 off strong means redefining your direct mail marketing strategies to focus on personalization. Gone are the days of generic outreach. Today’s consumers crave tailored experiences that speak directly to their needs and preferences. By leveraging data-driven insights to craft highly targeted campaigns, you can elevate engagement, build loyalty, and drive measurable results. The […]