Upload a File
Payment Portal
Every Door Direct Mail
Postcard Printing and Mailing
Talk to Salt Lake Mailing and Printing today to make postcard printing and mailing work for you.
Request A Quote
Every Door Direct Mail
What is EDDM?
EDDM (Every Door Direct Mail) is a US Postal Service marketing service that allows businesses to send targeted direct mail campaigns to specific neighborhoods or areas without all the requirements of regular mailing.
- Design and print postcards with your products, services, promotion or message
- No Mailing List Procurement, Addressing, or Applying Postage required.
- Delivered to every mailbox in a chosen area ensuring maximum exposure to potential customers.
EDDM is a cost-effective option for small and local businesses to reach nearby customers, allowing them to target specific neighborhoods without buying mailing lists or using stamps, saving money on mailing campaigns.
Advantages of EDDM
To leverage EDDM postcards effectively, businesses need to identify their target areas or mail routes, ensure compliance with USPS guidelines, design attention-grabbing postcards, print the desired quantity, and prepare the mail pieces for delivery to the local post office. Overall, EDDM postcards offer businesses a cost-efficient and targeted marketing strategy that can help them reach a wide audience and generate valuable leads.
Request A QuoteCost-effectiveness
EDDM reduces costs by eliminating the need for mailing lists and offering lower postage rates, allowing businesses to get more bang for their buck.
Targeted marketing
Instead of relying on broad and generic mailings, EDDM postcards allow businesses to target specific geographic regions or neighborhoods, increasing the chance of reaching interested customers.
Larger format options
EDDM postcards can be designed in larger formats than standard postcards, providing more space for captivating visuals, compelling messages, and impactful branding. This allows businesses to make a strong visual impression and effectively communicate their value proposition.
Local market penetration
EDDM postcards are especially beneficial for businesses that rely on local customers or have physical locations. By distributing postcards to nearby households, businesses can increase their visibility, inform potential customers about new products or services, and drive foot traffic to their location.
Key Points About EDDM
Targeted Marketing
EDDM allows businesses to choose specific ZIP codes, carrier routes, or even entire neighborhoods to reach their target audience. This makes it easier to focus on areas where potential customers are more likely to be located.
Cost-Effective
EDDM provides a cost-effective way to reach many potential customers. The postage rates for EDDM are typically lower than traditional direct mail, and there are no additional fees for mailing lists or addressing services.
Large Format Options
EDDM allows businesses to send mail pieces in various sizes, including oversized postcards, flyers, brochures, and menus. These larger formats can help grab the attention of recipients and showcase products or services effectively.
Local Marketing
EDDM is particularly beneficial for businesses that rely on local customers or have physical locations. It enables them to promote special offers, grand openings, new products, or events directly to the local community.
EDDM vs Regular Postcards
The benefits of using EDDM (Every Door Direct Mail) over mailing regular postcards include the following. You can learn more about USPS EDDM here
Cost Saving
EDDM can be a more cost-effective option compared to mailing regular postcards. With EDDM, there is no need to purchase or create a mailing list, which can save money. Additionally, the postage rates for EDDM are typically lower than traditional direct mail.
Targeted Marketing
EDDM allows businesses to target specific neighborhoods or areas without the need for individual addresses. This makes it easier to reach a specific audience and focuses marketing efforts on areas where potential customers are more likely to be located.
Larger Format Options
EDDM allows for larger format mail pieces, such as oversized postcards or flyers. These larger formats can help grab the attention of recipients and provide more space to showcase products, offers, or other marketing messages.
Local Marketing
EDDM is particularly beneficial for businesses that rely on local customers or have physical locations. It enables them to promote special offers, new products, grand openings, or events directly to the local community.
Simplified Mailing Process
With EDDM, businesses can simplify the mailing process. There is no need to handle individual addresses or mailing labels. Instead, businesses can prepare the mail pieces according to USPS guidelines and deliver them to the local post office for distribution.
This is a simple headline
It’s important to note that the specific benefits of using EDDM versus mailing regular postcards may vary depending on the nature of the business and its marketing goals. Consulting with a marketing professional or reviewing additional resources may provide more insights tailored to your specific needs.
EDDM Postcards Salt Lake City
EDDM Postcards Salt Lake City – Printed postcards used for EDDM (Every Door Direct Mail) are an essential component of an EDDM marketing campaign. These postcards are specifically designed and printed to comply with USPS (United States Postal Service) requirements for EDDM mailings. Our expert staff will help guide you on best practices for messaging and design of your EDDM postcards to ensure maximum effectiveness.
Request A QuoteWhy Work With Salt Lake Mailing and Printing for Your EDDM Printed Postcards.
Size
EDDM postcards must adhere to specific size guidelines laid out by USPS. The approved sizes typically range from 4.25″ x 6″ to 6.25″ x 11″, ensuring that the postcards meet the mailing requirements for efficient delivery to every mailbox on a selected mail carrier route. If the sizing is off, your mailing pieces can be rejected by the US Post Office and have to be redone.
Design
Postcard designs for EDDM should be visually appealing, eye-catching, and effectively communicate the marketing message. It’s important to utilize high-quality graphics, images, and concise yet compelling text to engage recipients and generate interest in your business or offer. We can help to make sure your design and messaging are on point and offer you the best opportunity to reach your target audience.
Professional
Postcard Printing
To ensure professional results, it is recommended to partner with a reliable printing service like Salt Lake Mailing and Printing that specializes in EDDM postcards. We have experience in printing EDDM-compliant materials and have the right equipment, people, and expertise to ensure your EDDM mailing is executed properly.
EDDM Paperwork is Not Simple
It is crucial to include the necessary mailing information as per USPS guidelines. If your EDDM postcard paperwork is off, or they are not bundled correctly, the entire mailing will be rejected at the USPS and have to be redone. Trust our experts to handle this for you and rest easy knowing your mailing will pass through the USPS the first time.
Simplified Mailing Process
When planning an EDDM campaign, it’s important to consider the quantity of postcards needed. The number of postcards needed for an EDDM campaign depends on the targeted mail routes and desired reach. Printing companies offer flexible quantities to accommodate various mailing projects. Well-designed postcards for EDDM can effectively convey a business’s message, attract attention, generate leads, and drive customer engagement.
This is a simple headline
Remember, it’s always advisable to consult with professional printing services or refer to USPS guidelines for accurate specifications when creating and printing postcards for EDDM campaigns.
Power Your Project With
a Partner Who’s All In
We’re more than a vendor—we’re a partner with skin in the game. From concept to completion, we stay hands-on, proactive, and fully invested in getting it right. We might care about the outcome even more than you do.
Excited to bring your project to life? We’re ready when you are.
Request A Quote Upload a File