Blog Post

There's a reason "specific" is the first part of making a SMART goal. Whether you’re creating a workout plan or running a marketing campaign, specificity is the key to accomplishing your goals. When it comes to direct mail, getting specific could help you reduce costs and increase engagement.  If you've been relying on broad, generic lists for your campaigns, all your hard work probably isn’t having the impact you’d hoped for. Targeted mailing lists…

The average postal worker delivers mail to anywhere between 200 and 800 addresses on their daily route. Did you know you can leverage those same routes to power your direct mail campaigns? In 2011, the United States Postal Service (USPS) introduced Every Door Direct Mail (EDDM)—a way for businesses to deliver mail to specific areas using the USPS route network. This guide will walk you through everything you need to know about EDDM—what it…

With any marketing effort, you want to make sure your message is reaching the right people. This is true for everything from email to social media and everything in between. Direct mail marketing is unique because it allows you to deliver your message right to someone's mailbox, making it highly personal and precise. The effectiveness of this channel, however, depends on the quality of your mailing list. A great mailing list is the foundation…