The average postal worker delivers mail to anywhere between 200 and 800 addresses on their daily route. Did you know you can leverage those same routes to power your direct mail campaigns?
In 2011, the United States Postal Service (USPS) introduced Every Door Direct Mail (EDDM)—a way for businesses to deliver mail to specific areas using the USPS route network.
This guide will walk you through everything you need to know about EDDM—what it is, how it works, and why it’s a smart strategy for your business.
What Is EDDM and How Does It Work?
Every Door Direct Mail (EDDM) is a cost-effective offering from the United States Postal Service (USPS). It’s a great option for businesses wanting to target everyone within a specific geographic area—they don’t even need a mailing list! Whether you’re an existing business wanting to target new customers or a new business wanting to get the word out, EDDM might be the solution for you.
Here’s how the EDDM process works:
- Define Your Target Area: Use the USPS EDDM mapping tool to find specific ZIP codes, routes, or neighborhoods that you want to target with your campaign.
- Design Your Mailers: Create materials (postcards, menus, flyers, etc.) that have a clear offer and call to action.
- Prepare Your Mailers: Print, package, and organize your mailers following USPS requirements.
- Drop Off or Ship Your Mailers: Drop off your campaign materials at the designated USPS facility.
- USPS Delivers Your Mailers: A USPS postal worker will deliver your mailers on their next route.
EDDM campaigns can help you reach new and existing customers, but USPS also has a lot of requirements to manage. You can focus more on your business by outsourcing this process to a trusted print and mail company.
What EDDM Can Do for Your Brand
When you choose to implement Every Door Direct Mail, you take advantage of the opportunities it offers. Not only can you get your name out there, but you can build trust with customers as they get more familiar with your brand.
1. Increase Brand Visibility For Less
With EDDM, you can send between 200 and 5000 pieces of mail per zip code—each day. And, if you use a relatively lower-cost option (like postcards), you can get your brand out there without a stifling cost.
2. Build Trust with Local Customers
Every Door Direct Mail is a fantastic option for businesses with local customers and/or physical locations. It gives you the opportunity to share events, grand openings, or exclusive in-person deals with members of the relevant community. This can build the community’s trust in and awareness of your brand while connecting your company with new and existing customers.
3. Engage Specific Audiences
Working with a print and mail company can help you gain deeper insights on the right areas to target. With EDDM, you can choose specific ZIP codes, carrier routes, or neighborhoods to send your direct mail campaign to. The USPS system allows you to explore census demographics of the area to compare age ranges, average household size, and income.
Leave Your EDDM Campaign to Our Experts
Creating and managing a successful Every Door Direct Mail campaign takes time, effort, and expertise. At Salt Lake Mailing & Printing, we have over 40 years of experience helping businesses like yours to create impactful, cost-effective direct mail campaigns.
Here’s why you should trust us with your EDDM campaign:
- USPS Expertise: We make sure your materials meet the USPS EDDM requirements, so you never have to worry about doing a costly re-print.
- Cost Savings: We can help you optimize your campaign to reach the most people, while still staying within your budget.
- Full Service: We handle the whole process, from printing to post office delivery, so you can focus on running your business.
Explore our mailing services and learn how we can help you nail your next Every Door Direct Mail campaign by requesting a quote.
