How Direct Mail Can Build Brand Loyalty and Trust
Imagine your ideal customer opening their mailbox to something unexpected—instead of the usual bills and generic flyers, they’ve received a beautifully crafted card containing a thoughtful message addressing them by name. At the very least, the novelty of this piece of mail will take them by surprise enough to be remembered. But, it could accomplish even more than that. They might be eager to see who it’s from and devote more time to reading…